A few years ago, laboratory-grown diamonds were mostly sold by online specialists. Today they sit in the display cases of long-established jewelry chains across our key markets.

Australia, New Zealand and Canada: Michael Hill

Michael Hill, one of the best-known jewelers in Australia, New Zealand and Canada, introduced a range of laboratory-grown diamond engagement rings, with independently certified stones, sold online and in selected stores across all three countries. It has since renewed its focus on its lab-created range.

Germany: CHRIST

In Germany, CHRIST, one of the country's largest jewelry chains, offers lab-grown diamonds, combined with recycled gold, alongside natural diamonds, clearly labelled as "Lab Grown". Its message is simple: both can coexist, and customers should have the choice.

Global brands too

Pandora sells lab-grown collections in the US, Canada, the UK, Australia, New Zealand, Denmark and, since June 2026, Spain and Italy. In India, Titan launched its lab-grown brand beYon in December 2025.

Why this matters

  • Trust: when established jewelers stock lab-grown, shoppers feel confident.
  • Education: store staff explain what laboratory-grown diamonds are, so more shoppers understand the category.
  • Choice: consumers can compare natural and lab-grown side by side and choose freely.

What it means for independents

Independent jewelers can stand out with bespoke design, larger certified stones and expert advice. Working directly with a manufacturer makes that easier.

From Surat

We supply loose laboratory-grown diamonds and jewelry to jewelers in Australia, New Zealand, Canada, Germany and beyond. See our price list or contact us.

Sources: Rapaport on Michael Hill, Jeweler Magazine, Blickpunkt Juwelier on CHRIST