Cut
Cut defines how light moves through the diamond. It greatly influences the brilliance and sparkle you see from every angle.
Diamond Guide
Everything you need to know before choosing a diamond for your jewellery, proposal or business.
Key diamond values
Understand the 4Cs and what matters most
Colour
Colour grades range from colourless to warm tones, and the right choice depends on your preference and budget.
Clarity
Clarity reflects internal or external imperfections and determines how visibly clean the diamond appears.
Carat
Carat describes the diamond’s weight and often influences the overall appearance and value of the stone.
Buying advice
Choose based on beauty, value and personal style
A diamond is not only a purchase; it is a personal expression of taste, meaning and memory. The ideal stone balances sparkle, quality and budget in a way that feels right for you.
For many buyers, the best choice is a diamond that looks impressive at a comfortable price. That is why lab-grown diamonds are increasingly popular: they deliver premium appearance with greater flexibility and value.
Compare all 10 diamond shapesBest for brilliance
Prioritise cut quality for the most visible sparkle and impact.
Best for value
Choose a slightly lower clarity or colour grade to get a much larger-looking stone.
Quick checklist
Before you buy
- Set your budget
Know your comfort range before comparing shapes and carat sizes. - Choose a setting
Ring style and metal should complement the stone and your day-to-day wear. - Consider certification
Look for trusted grading reports such as IGI, GIA or GCAL when comparing options. - Think long-term
Choose a diamond that feels meaningful and beautiful for years to come.
Need a personalised recommendation?
Talk to our team and we will help you choose the right diamond for your budget, style and purpose.